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“Naúl was known for his work in woodblock and linoleum prints, which he pulled by hand in small editions,” recalls Anaconda President Catherine Cretu. “In 1981, we printed an announcement for his second show at Franz Bader Gallery. He was so pleased that he sent us a beautiful hand-drawn thank-you note on the hosho rice paper he used for his prints.” “Gracias por su trabajo estupendo” was the inscription. Accompanying the text was a sketch of a mechanized snake coiled around gears in a box. “He had created an anaconda press,” notes Catherine. “I remember laughing out loud, it was so ingenious.“ Re-design of the Anaconda logo was explored several times over the years. The creative solutions took many paths but none inspired consensus. “Last year, when our marketing consultant recommended we look at a snake for our mark,” says Catherine, “I had a strong memory of Naúl’s sketch. So I called him and we reminisced over the phone about his note.” Naúl agreed to try to re-create the “anaconda press”, but illness and surgery intervened. He was unable to complete a sketch before he died. Anaconda turned to Psaras Design to produce the new logo. “I believe we captured the spirit of Naúl’s concept,” remarks Catherine, “and I feel the logo is a memorial and tribute to him.” To learn more about Naúl Ojeda’s work, visit this site and Smithsonian Magazine The Washington Post reflected on Naúl’s death in the following article.
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